Complete rebrand - pitch (2/26/2026, 11:34:37 AM)

AI Feedback (summary)

- Strong strategic clarity and identity scope.
- Lacks detailed applications rollout and risk governance.
- Audience fit needs expansion.

Rule flags:
- Core identity in scope — allocate exploration time.

Actionable items

• audiences [major] — Only one audience segment identified.
  Try: Fix: Include B2B and Employees. Example: Target contractors and architects alongside consumers.
• budget_estimate [minor] — Budget lacks breakdown clarity.
  Try: Fix: Specify execution costs vs. concept costs. Example: Detail 750k for design and 750k for marketing.
• deadline [minor] — Deadline is set but lacks interim milestones.
  Try: Fix: Add milestones like concept approval by 2026-01-15. Example: Finalize branding by 2026-02-01.

Section scores