Testting (10/28/2025, 8:17:15 AM)
Score: 🟡 61 | Status: Submitted
AI Feedback (summary)
- Business objective is vague and not measurable. - KPIs lack numeric and time-bound elements.
Actionable items
- business_goal [major] — Business goal is unclear and not measurable.Try: Define a specific business goal, e.g., 'Increase phone subscriptions by 20% in Q1 2025.'
- comm_objective [major] — Communication objective is vague and lacks clarity.Try: Clarify the communication objective, e.g., 'Promote the free iPhone offer to students, aiming for 500 sign-ups by December 2025.'
- primary_audience [minor] — Audience is too broad.Try: Specify the audience further, e.g., 'College students aged 18-24 in urban areas.'
- smp [major] — SMP is too vague and not compelling.Try: Refine the SMP to be more specific, e.g., 'Students can get the latest iPhone for free with a subscription.'
- kpis [critical] — KPIs are not numeric or time-bound.Try: Define KPIs with specific metrics, e.g., 'Achieve 500 new subscriptions by December 15, 2025.'
- milestones [minor] — Milestones are not detailed enough.Try: Break down milestones into more specific tasks with deadlines, e.g., 'Dec 1: Finalize creative assets, Dec 10: Launch campaign.'
Section scores
| kpis | 2/10 | |
| audience | 5/10 | |
| timeline | 4/10 | |
| objective | 3/10 | |
| proposition | 5/10 | |
| deliverables | 4/10 |