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Testting (10/28/2025, 8:17:15 AM)

Score: 🟡 61  |  Status: Submitted

AI Feedback (summary)

- Business objective is vague and not measurable.
- KPIs lack numeric and time-bound elements.

Actionable items

  • business_goal [major]Business goal is unclear and not measurable.
    Try: Define a specific business goal, e.g., 'Increase phone subscriptions by 20% in Q1 2025.'
  • comm_objective [major]Communication objective is vague and lacks clarity.
    Try: Clarify the communication objective, e.g., 'Promote the free iPhone offer to students, aiming for 500 sign-ups by December 2025.'
  • primary_audience [minor]Audience is too broad.
    Try: Specify the audience further, e.g., 'College students aged 18-24 in urban areas.'
  • smp [major]SMP is too vague and not compelling.
    Try: Refine the SMP to be more specific, e.g., 'Students can get the latest iPhone for free with a subscription.'
  • kpis [critical]KPIs are not numeric or time-bound.
    Try: Define KPIs with specific metrics, e.g., 'Achieve 500 new subscriptions by December 15, 2025.'
  • milestones [minor]Milestones are not detailed enough.
    Try: Break down milestones into more specific tasks with deadlines, e.g., 'Dec 1: Finalize creative assets, Dec 10: Launch campaign.'

Section scores

kpis
2/10
audience
5/10
timeline
4/10
objective
3/10
proposition
5/10
deliverables
4/10